Nada Abouelmaati | Elli Ekhtasho Mato Limited-Edition Merch

Shop Nada Abouelmaati’s witty take on the classic Egyptian saying “اللي اختشوا ماتوا.” Her art blends humor, nostalgia, and cultural irony — transforming proverbs into colorful scenes full of warmth and wit.

For our community in Egypt: We are now in early access for our global audiences only. Local launch is coming soon. We are finalizing local production and pricing to make the collection accessible and fairly priced within Egypt. Thank you for your patience — we cannot wait to share it with you. If you are in Egypt and want to register your interest, click here.