Seham Sultan | Fresh Off the Line Limited-Edition Merch

Discover Seham Sultan’s playful reinterpretation of “نشرة الأخبار” — turning Cairo’s balcony stories and neighborhood gossip into an artful tribute to connection, humor, and women’s everyday storytelling.

For our community in Egypt: We are now in early access for our global audiences only. Local launch is coming soon. We are finalizing local production and pricing to make the collection accessible and fairly priced within Egypt. Thank you for your patience — we cannot wait to share it with you. If you are in Egypt and want to register your interest, click here.