For our community in Egypt: We are now in early access for our global audiences only. Local launch is coming soon. We are finalizing local production and pricing to make the collection accessible and fairly priced within Egypt. Thank you for your patience — we cannot wait to share it with you. If you are in Egypt and want to register your interest, click here.
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Art Print - Balady Bread by Toka ElSayed
Regular price From $18.00 USDRegular priceUnit price / perSale price From $18.00 USD -
Art Print - Elli Ekhtasho Mato (Those Who Were Shy Died) by Nada Abouelmaati
Regular price From $18.00 USDRegular priceUnit price / perSale price From $18.00 USD -
Art Print - Fresh Off the Line by Seham Sultan
Regular price From $18.00 USDRegular priceUnit price / perSale price From $18.00 USD -
Art Print - Knowledge is in the Head by Amira Tanany
Regular price From $18.00 USDRegular priceUnit price / perSale price From $18.00 USD -
Classic Sweatshirt - Balady Bread by Toka ElSayed
Regular price $65.00 USDRegular priceUnit price / perSale price $65.00 USD -
Classic Sweatshirt - Elli Ekhtasho Mato (Those Who Were Shy Died) by Nada Abouelmaati
Regular price $65.00 USDRegular priceUnit price / perSale price $65.00 USD -
Classic Sweatshirt - Fresh Off the Line by Seham Sultan
Regular price $65.00 USDRegular priceUnit price / perSale price $65.00 USD -
Classic Sweatshirt - Knowledge is in the Head by Amira Tanany
Regular price $65.00 USDRegular priceUnit price / perSale price $65.00 USD
Meet the Artists
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Amira Tanany
Amira is an Egyptian illustrator and academic whose bold, folkloric art channels Egypt’s cultural memory, societal struggles, and street life through surreal visuals and emotionally resonant storytelling.
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Nada Abouelmaati
Nada is an Egyptian architect and artist who celebrates local culture through bold, playful illustrations that blend heritage, humor, and the vibrant rhythm of everyday Egyptian life.
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Seham Basel Sultan
Seham is a Yemeni-Egyptian designer who uses culturally rooted design to archive stories, simplify complex ideas, and uncover the overlooked layers of Arab identity and tradition.
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Toka El Sayed
Toka is a Cairo-born digital artist whose bold, minimal prints explore identity, womanhood and belonging. Her work blends architectural form with cultural symbols and everyday urban life.
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Organic Cotton Tee - Balady Bread by Toka ElSayed
Regular price $50.00 USDRegular priceUnit price / perSale price $50.00 USD -
Heavyweight Tee - Knowledge is in the Head by Amira Tanany
Regular price $50.00 USDRegular priceUnit price / perSale price $50.00 USD -
Heavyweight Tee - Fresh Off the Line by Seham Sultan
Regular price $50.00 USDRegular priceUnit price / perSale price $50.00 USD -
Heavyweight Tee - Elli Ekhtasho Mato (Those Who Were Shy Died) by Nada Abouelmaati
Regular price $50.00 USDRegular priceUnit price / perSale price $50.00 USD -
Heavyweight Tee - Balady Bread by Toka ElSayed
Regular price $50.00 USDRegular priceUnit price / perSale price $50.00 USD -
Organic Cotton Tee - Fresh Off the Line by Seham Sultan
Regular price $50.00 USDRegular priceUnit price / perSale price $50.00 USD -
Organic Cotton Tee - Elli Ekhtasho Mato (Those Who Were Shy Died) by Nada Abouelmaati
Regular price $50.00 USDRegular priceUnit price / perSale price $50.00 USD -
Organic Cotton Tee - Knowledge is in the Head by Amira Tanany
Regular price $50.00 USDRegular priceUnit price / perSale price $50.00 USD
Discover bold designs from Egypt’s rising creatives — wearable art, designed in collaboration with visionary local artists.
From Cairo to the world — every design tells a story, created by artists shaping Egypt’s creative future.
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Cotton Tote Bag - Balady Bread by Toka ElSayed
Regular price $30.00 USDRegular priceUnit price / perSale price $30.00 USD -
Cotton Tote Bag - Elli Ekhtasho Mato (Those Who Were Shy Died) by Nada Abouelmaati
Regular price $30.00 USDRegular priceUnit price / perSale price $30.00 USD -
Cotton Tote Bag - Fresh Off the Line by Seham Sultan
Regular price $30.00 USDRegular priceUnit price / perSale price $30.00 USD -
Cotton Tote Bag - Knowledge is in the Head by Amira Tanany
Regular price $30.00 USDRegular priceUnit price / perSale price $30.00 USD



















